For Yargıcı’s Spring/Summer 2024 collection, we were inspired by the cinematic world of Death on the Nile. The collection was built around effortless elegance, warm summer nostalgia, and a refined sense of travel.

This inspiration guided the full creative direction — from moodboards, colour palette, silhouettes, fabrics, and styling to the final campaign shoot. The collection and visual story were developed as one cohesive seasonal narrative.

The campaign was shot in South Africa, and I was personally involved in every stage of the process, from collection storytelling and styling direction to product selection and on-set execution. My focus was to ensure that every detail reflected both the spirit of the inspiration and Yargıcı’s timeless, natural, and elegant brand DNA.